Currently I am working on an assignment to make up a brand or event and create a 10 piece item campaign for said brand. I decided to make a bundt cake food truck business that my mom as always dreamed of making.
These were some of my sketches to get ideas flowing. A lot of the inspo was vintage, 1950s designs because my mom really wanted it to look retro. The entire campaign will be based off of that aesthetic which will be interesting but exciting to tackle.
And here is the final design! I used 2 different fonts and a color scheme that gave off a retro vibe.
I also drew the bundt cake logo on my ipad so that the mark could look more “homemade” rather than it being 100% polished since I don’t want it to look modern.
Im looking forward to doing the rest of the items on the campaign!
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